How we helped Upstox beat Zerodha to be the No.1 brokerage firm in terms of user base?

In the competitive landscape of online brokerage firms, Upstox emerged as a remarkable success story, surpassing its rival, Zerodha, to become the leading brokerage firm in terms of the user base. This case study delves into how our strategic partnership with Upstox played a pivotal role in their journey to the top.

This case study highlights how Mashrise,employed effective App Store Optimization (ASO) techniques to significantly increase the organic traffic of the Wizdom app on the Play Store. By optimizing various elements of the app's listing, including keywords, metadata, visual assets, and user reviews, Mashrise successfully enhanced its visibility, improved rankings, and ultimately drove a remarkable surge in organic user acquisition.

1. Keyword Research and Optimization:
   
   Mashrise began the ASO process by conducting extensive keyword research to identify relevant and high-performing keywords for the Wizdom app. They utilized various ASO tools and analyzed user search behavior to uncover the most frequently used search terms related to the app's features and industry. Through careful analysis and selection, Mashrise strategically int egrated these keywords into the app's title, description, and metadata, ensuring optimal visibility for relevant search queries. By leveraging the power of targeted keywords, Wizdom app's organic ranking improved significantly, leading to increased exposure and organic traffic.
2. Compelling App Description and Metadata:
   
   Mashrise recognized the importance of crafting a compelling and informative app description to capture users' attention and encourage downloads. They optimized the app's description by incorporating relevant keywords naturally, highlighting its unique features and benefits, and emphasizing its value proposition. Additionally, Mashrise optimized the metadata, including the app's category selection, pricing, and localization settings, to align with the target audience and enhance discoverability. The well-optimized app description and metadata helped Wizdom app stand out among competitors, attracting users searching for similar apps and driving organic traffic.
3. Eye-Catching Visual Assets
   
   Understanding the impact of visual elements on user engagement, Mashrise worked closely with the Wizdom app team to create compelling visual assets, including screenshots, app icons, and feature graphics. They ensured that these assets were visually appealing, showcased the app's key functionalities, and conveyed its unique selling points effectively. By presenting an engaging and visually coherent experience, Wizdom app captured the attention of users browsing the Play Store, increasing click-through rates and driving organic downloads.
4. User Reviews and Ratings Management:
   
   Recognizing the influence of user reviews and ratings on app discoverability, Mashrise implemented a robust strategy to manage and improve Wizdom app's user feedback. They encouraged satisfied users to leave positive reviews and ratings, responded promptly to user queries and concerns, and addressed any issues or bugs reported by users. This proactive approach not only enhanced user satisfaction but also improved the app's overall rating and social proof. Higher ratings and positive reviews played a vital role in increasing the app's visibility, credibility, and organic traffic.
5. Direct Deals and Premium Inventory:
   
   To create widespread awareness among users who were already interested in trading and finance, Mashrise established direct deals with premium inventory providers. By securing first-look placements on platforms like ETMoney and investing.com, they targeted users who were actively seeking investment opportunities. This strategy enabled Upstox to showcase its offerings to a highly relevant audience, increasing brand visibility and attracting users who were already primed for trading and investment activities.